When you give your team members instruction, tasks, and evaluations, what is your underlying intent? Are you making sure they are worth the money you’re paying them? If so, then you’re a manager. If, on the other hand, you are intent on 1) helping them develop their abilities and skills and 2) guiding them to short term and long term success, then you are a coach, a true sales leader.
If you’re a manager, but you want to become a coach, then the first thing you must change is your intent.