Too many sales leaders put together a plan for their team only to leave it collecting dust on some shelf or cabinet. Margaret Thatcher knew better than this. She said: “Plan your work for today and every day, then work your plan.” I like to say that if your plan doesn’t have coffee stains on it, then it’s not doing you any good. Work it. Put it into practice and into your work in the field. Revise it based on what works and what doesn’t work. Your plan should be a living guide that helps you as you improve it and allow it to grow. Develop your plan, make it work, work it every day, and it will take you to success.

