It’s your job as a sales professional to help your prospective customers find the product that will work best for each of them.  As this is your objective, you do not want to introduce your products by focusing on their specific features.  Rather, you want to talk to the prospects and determine their wants and needs and the specific benefits they seek.  Once you have this information, then you can present one of your products as a solution (assuming one of your products offers that benefit).  Mapping solutions this way helps build trust and influence and ultimately makes the customer more comfortable with the purchase.