
A Sales Leader Keynote Speaker’s Guide: What Separates a Forgettable SKO From One That Changes Behavior
The first quarter of every year, sales leaders spend a small fortune flying their team to a hotel ballroom, feeding them rubber chicken, and hoping three days of hype will carry the whole year. It rarely does. I have been the guy on stage at dozens of these kickoffs, and I can tell you the difference between an SKO (sales kick off meeting) people forget by February and one that actually changes how a team sells has almost nothing to do with the band you hired or the confetti cannon. As a sales leader keynote speaker, I get called in after leadership already knows something is broken. Usually it is this: the meeting was fun, but nothing changed.






