In old school business-to-business selling, we were taught to find something in our prospect’s office to relate to and use to spark a conversation. Could be a picture or a poster or even a style of furniture. In theory the lesson was simple and wise. In the field, though, it proves to be ill advised as it comes across as insincere and forced. Or as trouble if the object has some painful emotional connection with the prospect and you approach it in the wrong way. Look, you want to be likeable, and that’s good, but you can’t force it. What does it take then to be a likable sales professional? Be you, confidently!
Author: Nathan Jamail
Nathan Jamail is a keynote speaker and bestselling author of 5 books, including his most recent “Serve Up & Coach Down.” With over 25 years of leadership in Corporate America as a top Director of Sales and a small business owner of several companies, his clients have come to know him as “The Real Deal.” Nathan has taught great leaders from across the world and shows organizations how to have a “Serve Up Mindset” to achieve maximum success. His expertise doesn’t come just from research or interviews. It’s from living the life of leadership for over 25 years. As a sales leadership keynote speaker and author who works with thousands every year, he challenges leaders to be the best version of themselves and settle for nothing less! Check out Nathan Jamail’s books, articles, keynote presentations, and blogs at NathanJamail.com or follow us on LinkedIn, Facebook or Twitter.
