Hi guys! It’s been a very crazy week for my family and I on the Retreat Ranch. We’re being hit with ice-storms all the way in Marble Falls, Texas. Can you believe that? I thought I escaped all of that when I moved! I’m not quite ready for a refund from nature BUT I’d also like the ice-storms to stop. Anyway, all of this has given me time to think and of course, when I get lost in my thoughts, I write! Today I want to talk about what it takes to be a go-giver so you can become a top sales representative. I’m telling you this right now, if you adopt these in your sales strategy, you WILL become a top sales professional. Get comfortable, break out the notebook and let’s chat.
Who’s a Go-Giver?
The idea of being a go-giver is not a new term. I believe it was first coined in the one of the greatest books ever written (besides mine of course *wink*), Think and Grow Rich, by Napoleon Hill. After you’ve finished reading Serve Up, Coach Down, should definitely check it out!
Either way, a go-giver is,
“A servant to their sales craft. They seek to give value by not just selling a product or service, but they dedicate the additional time to understand clients and their organization’s needs.”
Now look at me in the eyes (yes, I know you’re looking at a screen but work with me here)! In order to be a top sales professional, you must be a go-giver who truly strives to understand your clients: culture, goals, perspective, etc. We’ve chatted about this in previous posts, to be a top sales professional you must be your clients’ best unpaid staff member. Meaning, pre-empt their needs, wants, gaps and desires then find a resolution. It may mean running out of your lane from time to time, but it could also be as simply as a referral.
Being a Go-giver in 2023
2023 is expected to be fraught with a continued bear market as we all work deligently to dodge the ever looming ‘r’ word…*whispers* “recession”. But like my daughter’s favorite movie, Frozen, we’ve got to be optimistic and determined to come out on top, regardless of the circumstances. For instance, I recently heard an economist forecast the performance of our 2023 economy as squishy. I kid you not! Now, I checked my old econ books, and I couldn’t find that definition, but I assume he means it will be tight but expansive. You know, like those “squishy” stress balls? I’m trying man, lol.
The Three Ultimate Go-giver Principles
Ok, we’ve spoken about a few things. A great sales professional must:
- Resolve their mind to succeed
- Prepare to serve
- Bring their service to the next level.
Good, digest that for a moment and let’s chat a minute about the principles of sales. In my book, The Sales Professional Playbook, I point to these three key principles that will lead to success despite a volatile market:
- Serving
- Persistence
- Buy-in
These take the aforementioned sales professionals’ must-dos to a whole other level. Given that this is a pretty important topic, I want to break here and in next week’s blog explore when and how to apply these three key principles.
Being a go-giver isn’t an option, after all it’s better to give than get, right? Meet me here next week and we’ll break it all down into practical sales strategies.
Until then, stay warm! If you’re warm, send me some heat…PLEASE!
PS. I mentioned my two books, Serve Up, Coach Down and The Sales Professional Playbook, did you know they’re available on Audible? Check them out now for a quick and informative listen.
