Thanks to shifty salespeople who made a living manipulating prospective customers into buying items they didn’t need or that weren’t a good fit, the sales profession has something of a bad reputation. This is unfortunate because it’s not accurate.
Like any profession, sales has its sinners and saints, with most of its practitioners being of commendable character. Not every salesperson is good at what they do, but most are not out to cheat you.
The truth is this: sales is an honorable profession. It’s something everyone does in some way or another, evening if they’re just selling an idea or a course of action. Sales is a necessity: it moves the market and makes things happen.
The model sales professionals, moreover, aim not only to sell their products or services, but also to help their prospective customers and clients make the decisions that are best for them. Sometimes, the sales professional will encourage a prospect not to make the purchase because the product or service isn’t a good fit for the prospect.
The sales professional is a man or woman of noble character.
