Few things irritate me more than hearing managers spout truisms like “sales is a numbers game” or “this is a people business.” Well, duh. Football is a game of yard lines and turf. Saying so doesn’t tell you anything helpful.
Pithy words of wisdom can be beneficial, but too much of what you hear about sales is neither wise nor revelatory. Most often the problem is generality. Saying that sales is a numbers game doesn’t point me in any direction or prompt me toward any particular action.
You have to give your team something to go on. Something concrete that they can hear, recite, memorize, and put into practice. Literally, practice. If your team doesn’t practice, no amount of insight will get them anywhere.
Author: Nathan Jamail
Nathan Jamail is a keynote speaker and bestselling author of 5 books, including his most recent “Serve Up & Coach Down.” With over 25 years of leadership in Corporate America as a top Director of Sales and a small business owner of several companies, his clients have come to know him as “The Real Deal.” Nathan has taught great leaders from across the world and shows organizations how to have a “Serve Up Mindset” to achieve maximum success. His expertise doesn’t come just from research or interviews. It’s from living the life of leadership for over 25 years. As a sales leadership keynote speaker and author who works with thousands every year, he challenges leaders to be the best version of themselves and settle for nothing less! Check out Nathan Jamail’s books, articles, keynote presentations, and blogs at NathanJamail.com or follow us on LinkedIn, Facebook or Twitter.
