There is not a magic wand you can wave to close more sales, and coming up with witty catch phrases will not do much more than get a good laugh. The real magic is in the preparation and the skill of selling. You can close more sales when you focus on the benefit the prospective customer is looking to obtain, not just the benefit of your product or service. When you understand the prospective customer’s priorities, you will be able to become a prospective customer’s priority.
The questions you ask will make all the difference. Don’t just ask questions that will give you a segue to promote what you’re selling; ask questions about the needs and goals of the prospect so that you fully understand the priorities of that prospect.
Once you have that knowledge, then you’re ready to put it into action, showing either that your product or service should be a priority for the prospect or that it really isn’t a good fit given the prospect’s needs and goals.
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