Writing at Forbes, Mark Evans has advice for startups that would also serve sales professionals:
In many ways, social media becomes dangerous because it can be distracting and time-consuming. There is so much belief that social media can generate major benefits that it’s all many startups embrace in terms of marketing.
Sites like Facebook and Twitter are useful tools — I use them myself — but they’re no replacement for tele-prospecting, in person introductions, and relationships with prospects in which you can build likeability, trust, and influence. Use social media, but keep your eye on the prize.
Author: Nathan Jamail
Nathan Jamail is a keynote speaker and bestselling author of 5 books, including his most recent “Serve Up & Coach Down.” With over 25 years of leadership in Corporate America as a top Director of Sales and a small business owner of several companies, his clients have come to know him as “The Real Deal.” Nathan has taught great leaders from across the world and shows organizations how to have a “Serve Up Mindset” to achieve maximum success. His expertise doesn’t come just from research or interviews. It’s from living the life of leadership for over 25 years. As a sales leadership keynote speaker and author who works with thousands every year, he challenges leaders to be the best version of themselves and settle for nothing less! Check out Nathan Jamail’s books, articles, keynote presentations, and blogs at NathanJamail.com or follow us on LinkedIn, Facebook or Twitter.
