Without a game plan, even the most talented football team will not be prepared for the expected and unexpected plays of the opposing team.  If we as sales leaders and sales professionals think we can wing it by just going out without a plan, we’re throwing a pass to failure.  Successful sales professionals have a clear sense of where they are, where they want to be, and exactly how they’re going to get there.  These top professionals have their plans written down, step-by-step, for implementation and for revision.  You want to reach the end zone with ball in hand?  Have a plan, write it down, and make it happen!