Drive Performance

from the Frontline

Keynotes from retail Keynote Speaker Nathan Jamail

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Nathan Has Worked with 1000s of retail Leaders and Teams in Organizations Like.

Nathan’s presentation on how to be a Sales Professional was outstanding.

As a matter of fact, we were so pleased with what he delivered that we invited him back to talk to Sales Management to assist them in coaching and holding our sales team accountable for their results. His second presentation was equal to, if not better than, the first!”

—Jerry M. Bauer
Chairman & CEO

Retail success lives and dies on the frontline. But building a frontline that consistently delivers is one of the hardest things a retail leader can do.

Foot traffic is declining as e-commerce continues to reshape buying behavior.
Inconsistent customer engagement across locations and shifts negatively impacts customer experience in an age where reviews determine success.
Associates default to order-taking instead of selling, neglecting upselling and add-on opportunities at the point of sale.
High turnover is constantly resetting the sales culture and impacting customer service.
Store leadership often struggles to navigate shrink, margin pressure, and inventory complexity.

The retail organizations that set themselves apart as best-in-class are those that empower their leaders and frontline to turn every customer interaction into a brand-differentiating moment.

Focusing on culture, not just coverage, to create a unique storefront experience for every customer
Building coaching habits that develop associates rather than just correct them, instilling a sense of ownership for their impact on the customer and the business
Coaching selling behaviors daily, not just during reviews and scrimmaging customer conversations, so associates are confident, not scripted
Creating leadership standards that survive the revolving door of associate turnover
Developing store managers who can lead with confidence, clarity, and consistency.

Nathan Jamail works with retail leaders to build coaching cultures that elevate store-level execution and customer experience

through the
mindset and

practices

that build ownership and drive results.

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Nathan Jamail

Adjunct Professor at SMU’s Cox School of Business, Bestselling Author, Executive Coach, and retail Keynote Speaker

Nathan Jamail is a CEO, executive coach, and Adjunct Professor in the MBA program at SMU’s Cox School of Business, where he has earned over 18 Teacher Excellence Awards. He is also the bestselling author of multiple leadership and sales books, including Serve Up, Coach Down and The Sales Leaders Playbook.

As a speaker, every principle he shares is rooted in his own experience and proven in the results he’s created, including in his own hospitality business.

A seasoned entrepreneur who has built and successfully exited multiple small businesses, he and his wife, Shannon, now run a retreat ranch in the hill country of Texas. When he talks about guest experience, he knows what that means (and has the 5-star Google reviews to prove it).

He also knows what it takes to build a high-performance culture. As Executive Director at a Fortune 100 company, he built and led seven #1 producing teams across the US and Puerto Rico. Often tasked with turning around failing teams, he created the leadership playbook he now gives his clients — one that instills the clarity, accountability, and disciplined practice needed to build a culture of consistent excellence.

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Nathan's
Keynotes

Build to Win Expect More, Execute Better: The Mindset and Practices That Deliver Exceptional Results

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From Avoidance to Accountability How Leaders Create Ownership, Raise Expectations, and Strengthen Performance

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Practice Makes Profit Prepare for the Small Moments that Drive Big Growth

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Clarity Creates Trust Why Your Team Deserves Clear Expectations and Hard Conversations

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Selling Begins with You Start Building the Mindset of a Top Performer

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Nathan helps retail organizations build coaching cultures that elevate store-level performance and customer experience.

LEADERS AND TEAMS WALK AWAY WITH:

Strategies
for setting clear expectations
that strengthen store accountability
and elevate performance
across locations

Leadership frameworks
and practices that turn
supervisors into daily
performance coaches

Frontline
leadership standards
that equip store managers
to lead with confidence
and consistency

A commitment
to integrating the behaviors
that increase conversion and loyalty
into every customer interaction

Scrimmaging practices
that help leaders and teams
execute sales and service
standards without compromise

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Thank you, thank you, thank you for sharing your ideas to become a better leader.

Nathan is very passionate, energetic, and most of all REAL in his message. You are now my mentor in becoming a better leader and building a winning business team. I can't say enough how his message has changed my outlook in life!"

—Denise Saucedo
Consumer Sales Leader

FAQs

About retailKeynote Speaker Nathan Jamail

What experience does Nathan have in the retail industry?

Nathan has carried a bag and worn a name tag, giving him unique insight into helping retail clients like Home Depot, Samsung, and Ring. His career began in big-box stores, where he learned how to make each customer interaction a brand-differentiating moment. It’s a lesson he’s used throughout his career — overseeing retail stores as Executive Director of a Fortune 100 company and running his own businesses.

What topics does Nathan speak on?

Nathan’s expertise is in leadership and sales. His retail clients often ask him to elevate customer service and store-level discipline by instilling in their leaders and sales teams the mindset, practices, and accountability that drive consistent high performance across teams and locations.

Is Nathan only a speaker, or can he help my retail leaders and teams in other ways?

Nathan does much more than speak on stage. Many of his retail clients ask him for ongoing leadership development and culture transformation initiatives, including workshops, coaching, or custom engagements. He tailors every program to their needs, helping their leaders and teams develop the mindset and behaviors that will increase conversion and loyalty through exceptional customer experiences and disciplined selling.

About Nathan's Keynotes

Does Nathan customize his keynotes?

Absolutely. Nathan doesn’t just talk about creating an exceptional customer experience; he delivers it. Before each event, he spends time learning about your company, leadership team, and challenges you’re facing. He offers prep calls with leaders, in addition to discovery calls, and tailors stories, examples, and takeaways to ensure he delivers the outcomes you need.

Does Nathan deliver only live keynotes, or does he offer virtual sessions?

Yes, Nathan offers virtual sessions. While live events are typically more interactive and high-energy, he designs every keynote to be engaging, interactive, and practical. He also offers virtual leadership workshops, sales training sessions, and leadership development programs for remote or hybrid teams.

How interactive is Nathan?

Almost unreasonably so. (Almost.) A natural crowd worker, he asks questions, uses real-world scenarios, involves the audience in problem-solving, and creates moments where people can immediately apply what they are learning. Retail leaders and teams leave with ideas they remember (and will actually use), not just more notes they’ll inevitably throw away.

Booking Nathan

How do I know if Nathan is the best retail keynote speaker for my event?

Nathan is ideal if you want more than motivation. His keynotes focus on instilling in leaders and teams the mindset and practices that will build a remarkable customer experience in every interaction. While deeply engaging and humorous, his keynotes are designed to improve accountability, leadership, and performance through real behavior change, not just entertain your audience for an hour.

Does Nathan do discovery calls?

Yes. And he offers prep calls. In the discovery call, he’ll work with you to see if he’s the right speaker for your event. In the prep call, he’ll gain a better understanding of your organization and needs, so he can customize his content to meet your objectives.

Does Nathan offer any post-event resources?

Yes. Nathan regularly posts on The Playbook Blog and can deliver his insights straight to your employees’ inboxes. He also offers workshops, sustainability programs, and additional virtual or in-person sessions. Many organizations continue working with Nathan after the keynote to reinforce the message and create long-term leadership and culture improvement.

The Sales Leaders Playbook

Download Nathan's
Bestselling Book for Free

Discover the skills, mindset, and practices that will build a winning sales team, from creating an organizational belief system to taking the bullet for those you lead.

Based on the playbook that drove Nathan's own award-winning sales career, this free book is straightforward, practical, and proven to improve results for sales leaders willing to hold their teams and, more importantly, themselves accountable.

Buy a Hard Copy

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TO WIN

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