On this Mother’s Day, remember to treat your prospects as you would your mother.  You don’t try to “sell” your mother, and you don’t just try to find her the best deal; instead, when you’re out shopping with your mother or for your mother, you do your best to find the product or service that is best for her.  You ask her questions about her wants and needs, what she’s interested in and looking for.  Do the same for your prospects!

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