Part of creating a winning culture is making tough decisions about team members who continuously perform below your expectations.  You do yourself no favors by keeping people in positions for which they are ill suited based on their attributes and skill sets.  And you do little for them.  Part of being human is enjoying the work you do and feeling successful.  Poor performers tend to feel miserable; they never experience the happiness that comes from a job well done. Now maybe a team member is a poor fit for the current position, but would likely thrive in another.  You’ll find that repositioning someone to a role that well suits him or her will eventually mean a lot to that person, even if the move means a pay cut.  Money is important, but happiness is priceless.