Every business culture needs a belief system, and everybody in that business needs to be on board.  Think about it.  Imagine a team in which the employees bought into an idea, but the leadership did not.  Would that idea fuel the team’s energy and passion?  For a time, perhaps, but not for long, not without the leadership behind it.  And what if a leader believes in the team’s possibility of excellence, but the rest of the team believes only in doing enough to get by?  Excellence won’t happen.  For a belief system to be effective, every member of the team, from the top to the bottom, has to share it in and have made it his or her own.  One dissenter and the fuel leaks away, drip by drip.  With everyone together and accountable to one another, the team has the power to make its beliefs a reality.