If your product or service is right for the prospective customer, then don’t hesitate to ask for the sale. Really, though, you should be implicitly asking for the sale throughout. How so? Because you’re helping the prospect through the process of consideration, i.e., considering whether or not to buy from you. If you’re acting as a guide, as an influencer, then asking for the sale is the implied direction you’re headed. You’re not the prospect’s opponent, after all.
Asking for the Sale Throughout
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