The biggest obstacle to practicing is you. If you are a leader, then you have to fight the temptation to assume that since your sales teams have been selling for years they don’t need to practice. The difference between the amateurs and the professionals is not their tenure but their commitment to practice and getting better! The top reps should practice the most. A golfer goes to the driving range before every tournament. Professional teams practice before each game. Sales professionals should do likewise.
The Biggest Obstacle to Practicing
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