The Playbook Blog

Resources for Leaders and Sales Professionals Ready to Put in the Work

The importance of practice

In business we love to use sport cliché’s (at least I do) and talk about winning as well as use the term coaching versus managing, but are we just talking or are we walking the walk? For example I was just with a client conducting a workshop and one of...
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Dealing with Difficult Employees

Ask yourself this question: Knowing what you know today how many of your current employees would you not hire tomorrow?  Honestly how many would you not hire for their current job?  If several names or people came to your mind, then you are in good company.  Most leaders in business...
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The Best Players Practice

Sales professionals who have been in the game for years and years often feel as though they know the rules, the best practices, and the way forward well enough that they have no need to practice. What happens, in practice, is that these people become stale and less skilled than they...
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Do Your Homework

In our modern information age, it's very easy to learn a lot about people, businesses, and so forth.  Company websites, news portals, LinkedIn, and good old search engines can tell you a lot.  When you make an appointment with a prospective client, you have the means to be prepared. Now, during...
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Know Your Customer and Know Your Product

A lot of sales people feel that if they know all there is know about their products, they know all they need to know.  This is a mistake.  Yes, you need to know your product, and you need to know how it compares with the competition's products, but you also...
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You’re a Sales Professional

In business, you are what you are paid to do. In sales, you are paid to sell.  That's your job. That's what you do. That's what's expected of you. Embrace it for what it is. A lot of sales people, feeling that the label of sales isn't glamorous enough, disguise what...
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Get Thee A Plan

Every sales professional needs a plan, a clearly articulated sense of where they are, where they want to go, and what they need to do, step-by-step, to get there.  I say "clearly articulated" because a lot of people have a vague idea about these things, which they think constitutes a...
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Influencing vs. Manipulating

Have you ever made a purchase that you came to regret after the initial excitement wore off?  Most people have.  You spend hard-earned money on a product only to discover that it really doesn't meet your wants or needs. Sometimes the only one to blame for this fleeting excitement is...
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