The Playbook Blog

Resources for Leaders and Sales Professionals Ready to Put in the Work

The Pitch

Is it still a good metaphor for professional sales?  Jacquelyn Smith thinks not: How do you craft an effective sales pitch? First, ditch the “pitch”—or at least neglect the traditional meaning of the word. It basically describes what salespeople used to do—throw information at prospects hoping to sell a product...
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Become a Successful Leader Today

Obviously you can't make an entire turnaround in your behavior over the course of just one day, but you can and you absolutely must begin taking steps today towards your goals.  A plan or course of action does you no good unless you take a step and then another and...
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Passing on Passion

Passion is not something that a leader can teach, as if he or she could impart the information and then give a test to see how well team members understood passion and embodied it in their work.  Rather passion is the result of a person doing the right job or...
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Living Your Dream in Small Steps

Life throws curve balls at us frequently, and we're inundated with inconveniences and forces outside our control.  Yet even in these circumstances we are free to act.  Perhaps for reasons beyond your control you are not able to live your dreams today; nonetheless, you can make choices today to reach...
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What Are You Doing?

Potential customers and clients get apprehensive around sales people because they often feel pressured into purchasing a good or service they don't really need.  The sales person assumes, with little to no questioning, exactly what the prospect desires, in effect treating him the same as everyone else.  Don't do this. ...
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