The Playbook Blog

Resources for Leaders and Sales Professionals Ready to Put in the Work

Sharing Your Plan

Sharing your game plan with others is an excellent way to keep yourself accountable.  The feedback you receive will be invaluable. Who are some people, either on your team or otherwise, who can look over your game plan?  What will each of these people bring to the table? Encourage them...
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Where Should You Focus…Strengths or Weaknesses?

If you have serious weaknesses in your field, then your work may not be right for you.  Of course, it's worth taking some time to turn your weaknesses into strengths.  Your focus, however, needs to be on building your strengths and capitalizing on them.  Spend most of your practice time...
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Showing Interest

Don’t stick to a memorized script.  Instead, go where the conversation leads you and the customer.  If a customer has an exciting job, I will ask him or her to tell me a story about some memorable event or other. I want to know details, interesting details. I once met...
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The Pitch

Is it still a good metaphor for professional sales?  Jacquelyn Smith thinks not: How do you craft an effective sales pitch? First, ditch the “pitch”—or at least neglect the traditional meaning of the word. It basically describes what salespeople used to do—throw information at prospects hoping to sell a product...
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Become a Successful Leader Today

Obviously you can't make an entire turnaround in your behavior over the course of just one day, but you can and you absolutely must begin taking steps today towards your goals.  A plan or course of action does you no good unless you take a step and then another and...
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Passing on Passion

Passion is not something that a leader can teach, as if he or she could impart the information and then give a test to see how well team members understood passion and embodied it in their work.  Rather passion is the result of a person doing the right job or...
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