The Playbook Blog

Resources for Leaders and Sales Professionals Ready to Put in the Work

Your Interactions with Customers Form Relationships

Therefore, it's a good idea to remember the sound advice of Stephen R. Covey when speaking with your prospects: "The little kindnesses and courtesies are so important. Small discourtesies, little unkindnessess, little forms of disrespect make large withdrawals. In relationships, the little things are the big things." As I like...
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Peyton Manning on Following the Coach

An important lesson for any sales professional is to be coachable. If you refuse to follow the coach's leadership, then you can't function as the member of a team, the team can't function, and no one can win long term.  Take it from Peyton Manning: "The head coach tells us...
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Unhelpful Truths

Few things irritate me more than hearing managers spout truisms like "sales is a numbers game" or "this is a people business."  Well, duh.  Football is a game of yard lines and turf.  Saying so doesn't tell you anything helpful. Pithy words of wisdom can be beneficial, but too much...
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So What If You Were Born to Win?

Zig Zigler said the following: "You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win." How true. It's not enough to have the attributes that point you in the direction of success.  It's not even enough to have...
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Margaret Thatcher on Working Your Plan

Too many sales leaders put together a plan for their team only to leave it collecting dust on some shelf or cabinet.  Margaret Thatcher knew better than this.  She said: "Plan your work for today and every day, then work your plan."  I like to say that if your plan...
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Structuring Questions

You've probably noticed when visiting the doctor that they will ask questions that are somewhat arranged in categories. Each question helps narrow the search for the solution or diagnosis. The doctor begins by asking broadly about how the patient feels, next asks about specific areas of the body that are...
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Defending Your Product

If you find yourself defending your product against the objections of a prospective customer, you're probably taking the wrong approach.  It pays to remember that the job of the sales professional is not to sell as many or as much of his product or service as he can, but to...
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