The Playbook Blog

Resources for Leaders and Sales Professionals Ready to Put in the Work

Unhelpful Truths

Few things irritate me more than hearing managers spout truisms like "sales is a numbers game" or "this is a people business."  Well, duh.  Football is a game of yard lines and turf.  Saying so doesn't tell you anything helpful. Pithy words of wisdom can be beneficial, but too much...
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So What If You Were Born to Win?

Zig Zigler said the following: "You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win." How true. It's not enough to have the attributes that point you in the direction of success.  It's not even enough to have...
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Margaret Thatcher on Working Your Plan

Too many sales leaders put together a plan for their team only to leave it collecting dust on some shelf or cabinet.  Margaret Thatcher knew better than this.  She said: "Plan your work for today and every day, then work your plan."  I like to say that if your plan...
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Structuring Questions

You've probably noticed when visiting the doctor that they will ask questions that are somewhat arranged in categories. Each question helps narrow the search for the solution or diagnosis. The doctor begins by asking broadly about how the patient feels, next asks about specific areas of the body that are...
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Defending Your Product

If you find yourself defending your product against the objections of a prospective customer, you're probably taking the wrong approach.  It pays to remember that the job of the sales professional is not to sell as many or as much of his product or service as he can, but to...
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Neil Armstrong

"Mystery creates wonder, and wonder is the basis of man's desire to understand." - Neil Armstrong, the first man on the moon, who took his wonder and his desire to understand and did what was once thought impossible. He passed away today at the age of 82. He lived the...
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A Pass Thrown to Failure

Without a game plan, even the most talented football team will not be prepared for the expected and unexpected plays of the opposing team.  If we as sales leaders and sales professionals think we can wing it by just going out without a plan, we're throwing a pass to failure. ...
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